Thursday, March 6, 2014
2013 INDIA DESIGN MARK AWARD
Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has once again received the coveted India Design Mark- the highest design recognition from Indian Government through Indian Design Council, an autonomous body under Ministry of Commerce & Industry. The India Design Mark communicates to Indian and global consumers the inherent value proposition of Honda’s two stellar products developed for India– New Dio in automatic scooters and Honda’s first mass motorcycle for India - Dream Yuga. The ‘India Design Mark’ is a design standard which seeks to identify, recognize and certify good design. India Design Mark assures of excellence in form, function, quality, safety, sustainability and exceptional innovation.
Speaking on this achievement, Mr. Keita Muramatsu – President & CEO, HMSI said- “We at Honda, are delighted to win the India Design Mark for Dio and Dream Yuga. Both the products are now creating new benchmarks in their category. As the highest design recognition from Indian Government, this only re-affirms customers’ appreciation of Honda’s dedicated efforts in field of designing products high on innovation.”
Honda Dream Yuga, Hondas first 110cc mass commuter bike, has garnered overwhelming sales response and critical acclaim by winning the India Design Mark award and 6 prestigious recognitions by leading auto critics. At the heart of Dream Yuga is a refined 110cc Honda engine which delivers an astonishing 8.5 BHP @ 7500 RPM coupled with great mileage of 72 km/ltr* that too at a very affordable price. Along with decent style, high durability and economy, Dream Yuga is specially developed for Indian customers, keeping in mind their practical commuting needs and is comfortable to ride not only on smooth roads, but is equally good in difficult terrains. Dream Yuga is the fastest growing motorcycle in HMSI. It is set to achieve 3 lac units within the launch of first year.
Honda Dio, the unisex scooter now comes with a new advance 110cc engine with Honda Eco Technology for Dream mileage of 60kmpl and generates a maximum power output of 8bhp. Retaining the youthful moto-scooter look of Dio is its sleek and aerodynamic wedge design, double layered side panel; unique premium 3D Emblem, sporty shaped integrated rear, elegant tail lamp, and stylish instrument panel. The new Dio also boasts of tubeless tyres, comfortable riding posture, more leg room and easy ground touching. Promising continued hassle-free rides & convenience are Combi-brakes, Maintenance-Free battery, Viscous Air Filter and spacious under-seat storage box.
