Sunday, March 30, 2014
Hero Honda TVS lead TV Ad spendings in 2009
TV Ad spendings of our bike makers in 2009
I always interested to know how our two wheeler manufacturers invested in terms of TV Advertisements. The other day I happened to come across the following data about the 2009 TV Advertisements by our two wheeler manufacturers.
Posted below are data as reported by Hindu Business Line:
According to this news article, the price for a 10 second ad spot for an IPL match in 2010 was roughly about 5 lakhs..!!
Ok, the Ad rates during the IPL season would definitely be sky high. But even during normal period, just imagine what a month long campaign of showing a particular TV Ad, 10 times a day, spread across 10 TV channels would cost.
TV Advertisements are a necessary evil, specially for new product launches. But then the important question for every manufacturer would be, how effective are these expensive TV Ads in promoting a new product?
A failure to make an impression on the customers mind amounts to a huge wastage of money. Which of the below posted TV Ads do you think was successful in making an impact, and which ones failed to make an impact?
News source: Hindu Business Line
The largest domestic two-wheeler company in volumes, Hero Honda, led overall with a 41 per cent share among two-wheeler TV advertisements.
Incidentally, Hero Honda has maintained its position as the largest advertiser in the auto industry for two years in a row (2008 and 2009).
Among the other companies, TVS Motor Company had a 27 per cent share in TV advertising, while Bajaj Auto had a 13 per cent share and Yamaha Motor and Mahindra had a 9 and 4 per cent share each.
Among new two-wheeler brands advertised in 2009, TVS Apache RTR 180 led, followed by TVS Scooty Streak, Hero Honda Karizma ZMR, Bajaj XCD 135 DTS-Si, TVS Flame SR 125, Hero Honda Passion Pro and Suzuki GS150R – in that particular order.
Celebrity ratings
Hrithik Roshan, brand ambassador for Hero Honda, was the top celebrity endorser among two-wheeler brands with a 59 per cent share.
He was followed by Priyanka Chopra (20 per cent), M S Dhoni (10 per cent), Sania Mirza (8 per cent) and John Abraham (3 per cent).
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